Our Ingredients

Our products are formulated with carefully selected natural ingredients that nourish and protect delicate hair. No nasties, no unnecessary extras— just effective ingredients that keep little locks tangle-free, soft and healthy.

Happy hair starts with the good stuff inside the bottle.

Water (Aqua)

Hydration Hero

Pure water forms the base of our formula, providing the perfect, medium to deliver all the nourishing ingredients.

Behentrimonium Chloride

Knot Ninja

A gentle conditioning agent derived from rapeseed oil that smooths hair cuticles and makes combing through knots effortless.

Panthenol

Moisture Magician

A plant-derived humectant that draws moisture from the air into the hair, keeping little locks soft and supple all day long.

Glycerin

Thirst Quencher

A plant-serviced humectant that draws moisture from the air into the hair, keeping little locks soft and supple.

Sodium Hyaluronate 

Water Wizard

Naturally occurring molecule that holds up to 1000 times its weight in water, creating a protective moisture barrier around each strand.

Guar Hydroxypropyltrimonium Chloride

Static Slayer

Derived from guar beans, this natural ingredient provides slip and reduces static, making hair easier to manage and style.

Caprylic/Capric Triglyceride

Softness Specialist

Coconut-derived emollient that softens hair without weighing it down, leaving strands feeling silky and looking healthy.

Diheptyl Succinate & Capryloyl Glycerin/Sebacic Acid Copolymer 

Fresh Squad

Plant-based preservation system that keeps the formula fresh while being gentle on sensitive scalps.

Polysorbate 20

Mix Master

Helps mix oil and water-based ingredients together for a smooth & even application.

Parfum

Happiness Helper

A gentle, child-safe fragrance that makes hair care a pleasant experience.

Decyl Glucoside

Distributer

Sugar-derived mild surfactant that helps distribute the product evenly through hair.

Jojoba Seed Oil

Hair hugger

Mimics natural hair oils to provide deep nourishment without greasiness.

Coconut Oil

Strength Star

Rich in fatty acids that penetrate hair shafts to strengthen from within and add natural shine.

Dehydroacetic Acid

Freshness Fairy

Natural preservative that keeps the formula safe and effective throughout it's shelf life.

Benzyl Alcohol

Gentle Guardian

Plant-derived ingredient that helps preserve the formula while being gentle on delicate hair and scalp.

Hydrolysed Oat Protein

Hair Doctor

Broken-down oat proteins that fill in microscopic gaps in damaged hair, making strands smoother and stronger.

Potassium Sorbate

Berry Bodyguard

Natural preservative derived from berries that maintains product freshness and safety.

Hibiscus Flower Extract

Shine Fairy

Rich in natural acids and vitamins that add lustrous shine and help smooth hair cuticles.

Marshmallow Root Extract

Slip-and-Slide

Contains natural mucilage that creates incredible slip, making even the most tangled hair easy to comb through painlessly.